The Winging It Podcast

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A relatable business podcast for aspiring and inspiring entrepreneurs. Award winning Entrepreneur Lucy Hitchcock, Founder of Partner in Wine and Sassy Digital shows you how to build, maintain and totally own a career that you love in The Winging It Podcast. After launching and continuing to grow two successful businesses, Lucy is keen to help others do the same, and started the podcast to 'pick the brains' of other entrepreneurs for practical advice that you can easily implement in your business to grow it and make it a success.


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Recent Episodes
  • Tips for building your personal brand in 2024
    Mar 20, 2024 – 31:04
  • Preparing your business to be stocked in your dream retailer
    Mar 14, 2024 – 17:26
  • How to build a community and own your niche with Nicky Elliot, Founder Wilder Ones
    Mar 4, 2024 – 52:19
  • How to grow your following on socials FAST
    Feb 26, 2024 – 29:30
  • How to feel confident in pricing your products and/or services
    Feb 19, 2024 – 33:13
  • How to monetise your feed as a small business owner
    Feb 5, 2024 – 40:37
  • How to let go of the fear of what other people think
    Jan 29, 2024 – 32:46
  • How to find your purpose and motivation in 2024
    Jan 22, 2024 – 51:17
  • How to grow your business AND master the work life blend during the summer with Beth Carter, business growth guru
    Aug 8, 2023 – 48:11
  • Why shutting down your business could be the best decision you've ever made with Rosie Davies-Smith, Founder PR Dispatch
    Jul 4, 2023 – 42:26
  • How not to be an overnight success with Sallie King, Founder Urbansize
    Jun 27, 2023 – 56:10
  • How making time to think & breathe can help grow your business with Sophie Belle, Founder of Mind You Club
    Jun 20, 2023 – 46:31
  • Are you making these mistakes when launching? With Alice Benham, Business & Marketing Strategist
    May 30, 2023 – 1:00:55
  • How I oversubscribed my new product launch within 48 hours
    May 23, 2023 – 28:59
  • What can we (small businesses) learn from big businesses?! With Nicole Higgins, The Buyer and Retail Coach
    May 16, 2023 – 49:24
  • Eight things I've learnt about marketing in the eight years I've run my business!
    May 9, 2023 – 26:19
  • How to go on holiday and not feel guilty!
    Apr 25, 2023 – 38:23
  • How to market your business when you’re in a sales slump with Elizabeth Stiles, Fashion Brand Consultant
    Apr 18, 2023 – 57:23
  • UPS lost £30k worth of her stock and it ended up on Ebay - A sickening story & lesson of resilience with Karly Arber, Lenny London
    Apr 11, 2023 – 55:03
  • How to build a personal brand with Elizabeth Stiles, Fashion & Textiles Brand Consultant
    Apr 4, 2023 – 38:52
  • How to get clients and keep them with Amy Billington-Li, Founder of Lucky 8 PR
    Mar 28, 2023 – 57:01
  • How to catch the attention of the Kardashians with TikTok sensation Hannah Farrell (@hfazzz)
    Mar 21, 2023 – 41:54
  • What to do when your business is failing with Isobel Perl
    Mar 14, 2023 – 53:14
  • How to get stocked in Selfridges [& other dream retailers] with Therese Ørtenblad Founder of Small Business Collaborative
    Mar 7, 2023 – 50:59
  • Is getting your nails done a legitimate business expense? with Rachel Harris, founder of Accountant She
    Feb 28, 2023 – 1:04:34
  • How to stay motivated with Olympic Gold Medalist Eilidh McIntyre
    Feb 21, 2023 – 55:22
  • What happened after I went viral?
    Feb 14, 2023 – 33:22
  • I went viral on TikTok - here's the story!
    Mar 22, 2021 – 17:25
  • How to make new ideas happen with Kira Matthews
    Mar 8, 2021 – 54:31
  • How to grow your business with goal setting with Imogen Pickering
    Mar 1, 2021 – 58:16
  • How to create a work life balance that works for you with Danielle Peazer
    Feb 22, 2021 – 51:46
  • Q&A with Lucy - Yvonne Aboagye, Founder of Nett and Blank Canvas by Yvonne interviews me!
    Feb 15, 2021 – 51:17
  • Manifesting a successful future for your business with Chloe Slade, Founder of Vibe and Flow
    Feb 8, 2021 – 43:04
  • How to build anticipation around a launch with Emma Phipps, Founder of Beau Tie UK
    Feb 1, 2021 – 33:10
  • How to grow your brand with influencer marketing with Vix Meldrew, Founder Glow & Grow
    Jan 25, 2021 – 53:46
  • How to get featured in the press with Amy Billington-Li Founder of Lucky 8 PR
    Jan 18, 2021 – 42:29
  • How photography can elevate your brand with Lydia Collins
    Jan 11, 2021 – 1:00:31
  • Building a website that converts with Sassy Digital
    Jan 4, 2021 – 43:00
  • How to find and work with manufacturers with Elizabeth Stiles
    Dec 21, 2020 – 50:09
  • How to find your brand identity
    Dec 14, 2020 – 44:20
  • How to turn an idea for a product into a reality with the Squirrel Sisters
    Dec 7, 2020 – 51:11
  • I launched another business in lockdown
    Nov 30, 2020 – 22:26
  • How to balance two careers with Jade Konkel & Heather Cowell, Harlequins Women Players
    Mar 23, 2020 – 51:22
  • How to find your focus with Hannah Glasson, Founder Intune Drinks
    Mar 9, 2020 – 34:17
  • How to feel comfortable with talking about money at work with Ellie Austin-Williams Founder, This Girl Talks Money
    Mar 2, 2020 – 51:21
  • What is Influencer marketing, and can it work for you? With Sedge Beswick, Founder SEEN Connects
    Feb 24, 2020 – 49:45
  • What’s it really like to run a seasonal business with Jayne Redmond
    Feb 17, 2020 – 50:53
  • How to earn sustainably and save for your future as a Freelancer with Chris Sanderson, Founder of Limber
    Feb 10, 2020 – 47:05
  • What you should actually be posting on social media with Alice Benham
    Jan 27, 2020 – 58:54
  • How To Build Your Market Before You Build Your Product with Bianca Bridges
    Jan 20, 2020 – 48:05
Recent Reviews
  • Zephyr21
    LOVED this episode!
    All my friends are into podcasts and for whatever reason I’d never listened to one before, but I’d been hearing such incredible things about Lucy from my girlfriend, so I gave it a listen on my way into work this morning. WOW! What an incredible dialogue, story, and conversation! It was SO well curated, entertaining, and made me smile! I started listening to the next interview in the cue and only cut it off because I’d arrived at my office, but I’m happy to say I’m definitely a new subscriber and can’t wait to listen to more!
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